Retention Terms Outcome
Renewal Rate
Renewal Rate: Percentage of contracts renewed at term.
Used In
Related Terms
Other definitions in Retention Terms:
NRR (Net Revenue Retention)
Percentage of revenue retained from existing customers over a period, including expansion, contraction and churn. Two methods are widely used: cohort method (preferred) and formula method. Recommended: trailing 12 months, annualized if using shorter periods.
GRR (Gross Revenue Retention)
Percentage of revenue retained from existing customers, excluding expansion. Cannot exceed 100%. Two methods are widely used: cohort method (preferred) and formula method.
Logo Churn Rate
Percentage of customers lost in a period.
Revenue Churn Rate
Percentage of MRR lost to churn and contraction in a period. Gross (losses only, not netted against expansion).
Consumption Net Revenue Retention
The consumption revenue of the customers active at period start over twelve months, divided by the same customers' consumption revenue over the twelve months before. A second basis beside NRR, reported as Consumption NRR rather than as NRR.